Pure genius

Have you visited Anthropologie online lately? While we all know and love their creative store fronts and visual merchandising inside the stores, their most recent online marketing campaign is simply genius. Check it out here.
From the sketched scenes for layering fabulous fall pieces...
....to the visually stimulating video tour of street savvy ensembles categorized by your favorite stops.

For a casual bike stroll.
To a stop in the local bakery.
The perfect outfit for an afternoon bite at the cafe down the street.
Mustn't forget the critically elegant stop at the florist.
And the final stop at the bookstore is a casual one.
You really have to see how cute their home page is~ right here.

It's all about lifestyle at Anthropologie.
Even the home accessories and furniture are parsed out by style.


Are you a cozy modern cabin person?
Or perhaps more of a cottage girl?
This chair from the artists loft is too cool.
And this beauty from the cottage home is a keeper.
I don't know about you but almost every time I peruse the Anthro site I somehow escape into the mood and background of the chic Anthro woman and home.

Keep up the good work Anthro~ you tempt me time and again and as long as I don't step foot into your stores, I'm pretty safe at this distance.